A few years ago Lovehoney revealed that Oxford and Cambridge spend the most on sex toys from them. They didn't just edge it, they were a few thousand pounds ahead of third place. Mouse over the graph to see which uni is which.
But click the pink box to adjust for the number of students (shown by the size of the circle). Then there's this lovely correlation between amount spent at Lovehoney and how good the university is.
The more money students spend on sex toys the better the university is!